Elevated Rankings Through Internal Website Page Linking and Indexing
Enhancing internal linking structures and optimizing page indexing—a crucial component for achieving higher search engine rankings. This screenshot shows the work done within Google Search Console. Here, the emphasis was on internal linking for the website and ensuring efficient page indexing to boost SEO ranking. Some pages just needed small fixes, but some needed an entire new page in order for Google to successfully index more pages. Taking the time to do practices like this is a non-negotiable when the goal is to rank on Google.
Driving Cost-Effective Conversions on Social Media
This screenshot captures the essence of a Facebook/Instagram campaign, where meticulous A/B testing, audience segmentation, and keyword bid adjustments played pivotal roles. Through continuous refinement, I managed to significantly reduce CPC to an outstanding $0.44 from what was as high as $3 at times. This means for every $500 spent, there are 1,136 ± clicks.
Starting with a CPC of around $2, the same strategy of A/B testing was used here to gradually decrease the high click cost by a focus on low-competition, high-impression keywords to bid on, and testing different audience segments. CPC on Google is a little higher at $0.60. Still, a drastic improvement overall.
These examples of both social media and search engines highlight reducing CPC and improving search rankings. This is a priority for strong visibility on Google and social media. Whether refining social media campaigns, internal linking, or adjusting Google Ads strategies, these examples show my approach to SEO and Paid Advertising.
Even if a business is B2B, I'm a strong believer that having the online presence is just as, if not more, important to staying top-of-mind, winning clients/customers, and driving a prominent brand.